DISNEY TO TRANSFORM EPCOT CENTER
The entertainment giant is reported to be ready to spend over
$1 billion in upgrades and enhancements to the park.
According to the Chairman of Disney Parks, Epcot will be receiving a “major transformation” that will help to transition it to being more timeless, relevant and family-friendly.
Going back to the Orlando area where Epcot is located for the Florida Increase Summit caused me remember a good friend and ministry partner, Ken Kerr.
During the development of Epcot, Ken (who is now deceased) was the Creative Project Director. After that he was a marketing adviser to Sea World, plus many other entertainment related corporations.
Ken and I became friends and often idea-exchanged together. He donated his services and helped us design the covers for many of our original teaching series. He also shared at two of our Hawaii Increase Events.
Ken believed that…
…the # 1 key to successful marketing is focusing on repeat sales.
One of my clients, who was a coin dealer, offered to sell a collection of coins on the internet to new customers for $19. He actually lost a few dollars on every sale. Over 50,000 people responded.
The next month, he sent out a follow-up mailing to all those who had purchased the $19 item, offering an upscale collection. Nearly twenty-percent (10,000) of those people bought that “after-sale” collection of coins for $1,000 each. My client grossed two-million dollars on the “after-sale” of the original offering.
That´s not all. Later, he contacted those 10,000 people who had purchased the upscale collection for $1,000 with another offer. About 1,500 of them bought more coins, averaging $5,000 per order. This made him another $750,000.
There´s still more. Many of those customers continued ordering from him for some time, creating extra income every year. All of this from an original promotion that began with a $19 offer.
Ken concluded by saying… “Do not look at customers as one-time sales. In sales, it´s normally what comes after the original sale that matters most.”
Tom Peters, one of America´s top success authorities agrees stating… “Consider every customer to be a potential lifelong relationship, generating word-of-mouth references as well as future business.”
Do you have any new or additional products and/or services that you could offer to your existing customers that would benefit them and produce extra income for you?
INCREASE THOUGHT
Do you think about and plan for “after-sales” income?
INCREASE VERSE
“…I will give thee…the hidden riches of secret places…”
Isaiah 45:3